Simple Adventure Fashion (TM)
The Concept:
Camouflage National Park Hoodies
Safety Orange and Safety Neon.
That's Our Niche!
In May of 2017, I attended the Overland Expo in Flagstaff, Arizona.
After the Expo I went to Visit the Grand Canyon. In one of the Park Visitor Centers I was Blown Away Reading about the Amount of Visitors to the Grand Canyon each Year. Even more Mind Boggling was Reading about the Amount of People that Visit the National Parks System in Total Each Year, Not just the Grand Canyon. Especially the Amount that Visit the Top 30 National Parks.
Sitting Starring out Over the GRAND CANYON (pic), I kept thinking about my "Camouflage Hoodie Concept" (Pacman 1981) and kept Hearing the Voice of a College Business Professor saying "What is Your Target Audience? Define Your Target Audience". I thought to myself "Why not Make Your Target Audience the 100+ Million People that attend the National Parks Each Year. The Idea Super Simple. Camouflage & Safety Colored National Park Hoodies!
In 2019 the PARK BRAND Concept Popped into my head again while CAMPING outside YOSEMITE National Park. I had torn my hoodie and was in a Shop looking to replace it. I'm Picky. My girlfriend made fun of me then. Quality. Comfort. The Art, the Look. It mattered. That's where Simple Adventure Fashion (TM) happened. It's about Quality and Simplicity. Mental Comfort. That day the concept was clear and the idea Never Left my Mind. My last visit with my Father was the Winter of 24'. He mentioned "Seeing one or two National Parks in the Spring". He fell on Superbowl Sunday in February 25' and Never Recovered. I'm finishing what I had started then and aim NOW to Help others Get Out to See Nature and God's Wonders. In your Name and Honor Pops!
I did it. We finally did it. Target Defined.
I love you and miss you Sir.
PARK BRAND - A "Hoodie Brand" Dubbed "Simple Adventure Fashion" - Offering National Park Themed Merchandise & Hoodies from Independent Trading Co. (Camouflage & Solid Colors)
Clean Presentation. Simple Art. Featuring Our "Three Trees TREESOME Logo". (2018*)
Welcome to PARK Brand. The Focus on Quality and Simplicity.
Grand Opening January 2027'
PARK.STORE - Simple Adventure Fashion (TM) - www.NationalParkBrand.com
The Perfect National Park Souvenir! - What is Your Favorite National Park?
